Sony Alpha 7 IV ILCE-7M4 Full-Frame Hybrid Camera

SKU
U58320
Sony
Rs 664,999.00
In stock
Basic has never been this good
Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. 

Sample photos (clockwise from top left): a person's face, a landscape shot, a person standing, and a bird

α7 IV Photo Gallery

Image showing the Still/Movie/S&Q dial

A brand-new imaging experience 

Photo of a photographer looking through the viewfinder while shooting still photos

Still photography without compromise

A photo where autofocus enables clear focus on a person engaged in high-speed sporting activities

Reliable autofocus, impressive speed

Photo of a video creator shooting with in-camera Active Mode image stabilisation, with no equipment other than the camera

Movie imagery, moving ever forward

Photo of a person live-streaming with the camera

A new era of image communication

Photo of a person holding the camera and using its buttons

Easy, reliable operation 

A brand-new imaging experience

Flagship-quality still and movie imaging 

Share the moment as it happens

Photo of the Exmor R CMOS image sensor

Newly developed 33MP full-frame back-illuminated CMOS image sensor 

Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.

Photo of the BIONZ XR image processing engine

Flagship-level image processing with BIONZ XR™

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

Still photography without compromise

Higher resolution, better colour reproduction

The new 33MP image sensor and processing engine raise the bar for image quality

In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.

Four images showing four different colour tones, each made using the Creative Look feature

Quickly set the visual mood with ten Creative Look presets 

A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.

A photo with beautiful 10-bit colour depth

10-bit HEIF still-image format for smooth gradations 

Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. 

5-axis optical image stabilisation

Up to 5.5-step shutter-speed compensation from the in-body stabilisation unit

The α7 IV's high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximise the high-resolution performance of the camera's 33.0MP image sensor.

Illustration showing 5-axis image stabilisation

 

A sample photo shot with a flash unit where the main subject's face has an appropriate exposure level

Sony's flash units coordinate with the camera's face-detection system

Sony's latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white balance synchronisation and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.

Photo of an external flash unit attached to the camera

External control of flash units 

The α7Ⅳ Ver1.1 supports separate registration of shutter speed and ISO sensitivity for flash on / off. For greater convenience during shoots, compatible flash and radio wireless commander units connected to the α7 IV can now be controlled directly from the camera interface. 

 

Reliable autofocus, impressive speed

 

A photo of person engaging in a fast-moving sport, superimposed with AF points covering almost the entire image area

Fast Hybrid AF, evolved

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.

Ten continuous-shot images of a person engaging in a fast-moving sports activity

10-frame-per-second continuous shooting with fast buffer release 

Both the mechanical and electronic shutters allow you to shoot more than 800 frames  at up to 10 fps with AF/AE tracking, thanks to the α7 IV's high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.

A photo illustrating the use of Real-time Tracking, with an AF frame showing focus on a fast-moving subject

Sony's smart AI-based Real-time Tracking

Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera. 

Improved Real-time Eye AF 

Keeping the targeted eye in focus so you can concentrate on composition 

The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen. 

A photo illustrating the use of Real-time Eye AF, with an AF frame showing focus on the subject's eye

A photo illustrating the use of Real-time Eye AF for animals, with focus on the subject dog's eye

Pet photos made easy 

Fast, accurate focus for difficult animal shots

By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.

Real-time Eye AF for birds

Bird-eye detection supported for both still shots and movies

For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

Movie imagery, moving ever forward

A portrait of a woman shot in high resolution at 4K 60p

4K 60p movies with smooth, natural-looking capture

It is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV's brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.

An illustration showing how 7K oversampling is used to generate 4K movies

7K oversampling for beautifully expressive, richly detailed images 

When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.

 

A portrait of a woman showing the beautiful colour reproduction of 10-bit 4:2:2 recording

Next-level image quality with 10-bit 4:2:2 recording 

Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling, with either Long GOP or All-Intra frame encoding, for far greater flexibility in image grading, post-processing and compositing.

Left: an Illustration of HEVC/H.265, dividing complex part of the clip into finer segments to process data; Right: an Illustration of AVC/H.264, equally dividing the entire video imagery to process data

All-Intra encoding supported in addition to Long GOP

All-Intra recording encodes every frame independently, at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.  

[1] All-Intra (All-I)  [2] Long GOP  [3] Group of Pictures

Left: an Illustration of HEVC/H.265, dividing complex part of the clip into finer segments to process data; Right: an Illustration of AVC/H.264, equally dividing the entire video imagery to process data

Superior quality and smaller file sizes with XAVC HS

The XAVC HS recording format uses HEVC/H.265 encoding to achieve twice the compression efficiency of AVC/H.264 encoding, for superior image quality and smaller, space-saving file sizes.

Choose your look, for more expressive movies

Support for S-Cinetone™, Creative Look and S-Log3

The S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera's full dynamic range (15+ stops) for smoother post-production workflows.

New Breathing Compensation

The a7 IV leverages our parallel lens and camera development to provide innovative Focus Breathing Compensation, exclusively for Sony’s E-mount lenses. By minimising the field-of-view shift that can occur, during movie shooting, when you rack focus with some lenses, you can achieve impressive results – for new creative possibilities from a diverse range of Sony’s E-mount lenses.

Focus Map to visualise depth of field

Answering a request from professional creators, the brand-new Focus Map feature lets you easily visualise depth of field when you're shooting. In use, focus (depth map) information is overlaid on a display of the live view in real time, so you can easily see which areas are in or out of focus.

Photo of a movie creator using the AF Assist feature

AF Assist supports focus transitions when using AF

Inherited from the Cinema Line FX6, the AF Assist function smoothly switches between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch into MF and shift focus to a different subject, with AF resumed when ring rotation stops. 

A photo where autofocus is used to accurately focus on the main subject

Focus fine-tuning for true creative freedom 

Fine-tuned focus features, also used in higher-end models like the α1 and the α7S III, enable creative movie options like rack focus, quick switches of AF target, and highly customisable subject tracking sensitivity.

High-performance ‘Active Mode’ image stabilisation 
Reliable support for handheld movie shooting
Active Mode stabilisation for movie shooting is built on the camera's highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting without compromising the α7 IV's compact size and mobility. 
BrandSony
Wi-FiNo
Warranty1 Year Manufacturer
Built-in FlashYes
ShippingSame Day From Lahore
MicYes
Video ResolutionUHD 4K 3840 x 2160
Sensor SizeFull Frame (35mm)
LCD Screen TypeTilting Touchscreen LCD
Memory Card TypeSD
LCD Size/Resolution3.2"/1037K
Bodies/KitsBody Only
Swivel/Tilt LCDYes
Weather ResistantNo
100% Optical ViewfinderNo
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