Samsung 77" S85F OLED 4K AI Smart TV (2025)

SKU
U69244
Samsung
Rs 1,299,999.00
In stock


Enrich your experience with Samsung Vision AI

 

Key features at a glance

 

Key features are shown as Samsung NQ4 AI Gen2 Processor, 4K AI Upscaling, OLED HDR and PANTONE Validated.
The words Samsung Vision AI with the Samsung AI logo.


Companion that enriches your life

Woman in living room speaks to Bixby through the TV. Captions of the dialogue are shown. What’s the weather in Paris today? The weather in Paris today is clear. Is there a famous place there? Paris is famous for the Eiffel Tower, the Seine River and more.


A smart voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

Compared to 2024 Bixby feature. Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR
 Not all accents, dialects and expressions recognised.



Feel the full power of AI in 4K


NQ4 AI Gen2 Processor

This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you're watching streaming services, playing your favourite video games or watching live sports.

Compared to 2025 QLED (Q4 AI Processor)
 

Samsung NQ4 AI Gen2 Processor has up to 2 times faster GPU, 40% faster CPU than the 2025 QLED Q4 AI Processor.

 Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode. * Based on internal tests only. Performance results may vary depending on a number of factors.

Boost shows and movies up to 4K resolution

4K AI Upscaling

Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.

Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen2 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.
 Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Picture Quality

Exceptional detail unveiled

OLED HDR

Our processor analyses each scene and boosts for brightness.
The result is a beautifully bright screen with incredible contrast, which brings hidden details to light.

A scene of a water cave is enhanced by OLED HDR for improved picture clarity, so it seems the screen is part of real life.


 Source content must be HDR10+ format. The range of HDR luminance is based on internal testing standards and subject to change according to viewing environment or specific conditions.

Enjoy a full range of authentic colours


PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.


A dog wrapped around a colorful blanket is on display.


 Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

More about
Picture Quality


A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the QD screen.


Deep blacks, clean whites and lively colours

OLED

Experience deep blacks, clean whites and vibrant colours with Samsung's OLED. Utilising over 8 million specially engineered self-illuminating pixels for a more precise and brighter picture than ever before.

 Compared to previous generation Samsung OLED S90D. Picture quality may vary depending on quality and resolution of source content and viewing conditions.

Gaming Experience

Get smooth motion for games up to 120Hz

Motion Xcelerator 120Hz

Level up your gaming experience with exceptional motion enhancements up to 120Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round. HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.


The blue car on the TV screen looks clear and visible on the TV due to motion xcelerator 120hz technology.

 Requires compatible gaming PC supporting 4K resolution, 120Hz motion rate and Variable Refresh Rate.
Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1.

More about
Gaming Experienc



A TV displays the Samsung Gaming Hub home screen, which has options for streaming and playing games.


Easily discover and access your games from one screen

Gaming Hub

Save time and speed up the game selection process.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required. Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.

 A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.
 Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.


Sound

Synchronised sound from your Samsung TV and Soundbar

Q-Symphony

Immerse yourself in sound from both your Samsung TV and Soundbar orchestrated in harmony. Q-Symphony allows the speakers in your TV and compatible Samsung Soundbar to work simultaneously for a true surround sound effect without muting the TV speakers.

 Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.



Personalise your screen experience

One UI Tizen

Explore endless entertainment with your favourite apps in one place. With automated content curation you can spend less time searching and more time streaming the movies, games and shows you love.* Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.


One UI Tizen’s home screen, with the various apps and services available, is displayed on a TV in a living room.


Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

Enjoy 7 years of
new TV experiences
for free

 
A dark gradient background with a metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text and ‘One UI Tizen’ in the bottom left corner.
 Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

Access 300+ free channels including
Samsung TV Plus channels

Endless Free Content

Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore!

 Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025. ^ Internet connection and Samsung account required.



Free TV channels, with 100+ additional channels

Samsung TV Plus

No need to pay for another subscription, enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection.

* Ad-supported streaming service with content subject to change without notice.


 
TV in a living room shows Samsung TV Plus home screen and the diverse TV channels available with it.

More about
One UI Tizen

 
The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.


Daily management for your favourite activities

Samsung Daily+

Easily manage your daily activities from your TV. Access apps and services such as Workspace where you can work from the big screen by connecting your compatible PC, mobile or laptop and the Workout Tracker where you can get fit with your real-time exercise data on screen during your home workout.


 Content, services and app availability may vary by region and are subject to change without notice.
* Workspace HQ is compatible with certain PC and mobile devices. Easy Connection app requires Windows 10 OS. Samsung DeX is supported on selected Galaxy, Note, and Tab devices running Android 6.0 ↑. Requires a compatible keyboard, mouse and Samsung account. Workout Tracker available from March 2024 on Galaxy Watch 4 ↑ Requires Samsung account.



Connect and manage your smart home devices, all from your TV

SmartThings

Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.

 Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

More about
SmartThings

 
Man wearing a Galaxy Watch watches TV in a living room. He moves his hand back and forth to play the video on the screen.


Gesture to control with your watch

Universal Gesture


Easily control your TV with your smartwatch. Just wear your Galaxy Watch* and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.


 Universal Gesture supports Galaxy Watch 4 and higher / Wear OS 5 and higher

Design

A flowingly elegant design

Contour Design

Contour Design features a sleek unibody that connects seamlessly from top to bottom. Its smooth flowing silhouette is reminiscent of a wave, and makes an elegant addition to any space.

Sustainability


Empowering more people to enjoy TV

Audio Subtitles

Audio Subtitles recognises subtitles and reads them aloud, improving the accessibility of your content. It doesn’t just enhance your entertainment but also makes it more inclusive, especially for viewers with different visual abilities.

* Audio Subtitles can be supported only with an HDMI output from a set-top box or a video streaming service playing content that includes subtitles. Internet connection is required.

 
A family watches TV. Audio subtitles read I hold the keys to realms beyond your imagination. Tell me, why have you come?


Control multiple devices with a remote charged by sunlight and indoor lighting

SolarCell Remote

Keep your coffee table clutter-free with Samsung’s SolarCell One Remote for easy control of your compatible devices.* Powered by sunlight and indoor lighting, you'll never need disposable batteries again.**

 
Close-up of SolarCell Remote’s front and back sides. Buttons are placed on the front, while the back reveals a solar panel.

 Compatible only with selected devices. Please see samsung.com/au/oneremote.  To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight. Alternatively, you can charge it using a USB-C cable. To check the remaining the battery level of the remote control, refer to the settings on your TV Menu.

Live & On Demand TV for free

Freeview

Watch, Search & Discover 30+ Channels of Live & On Demand TV. All in the one place. All for FREE! No charges, fees or contracts. Access free Movies, Drama, Sport, Family entertainment & more from Australian free-to-air channels ABC, SBS, 7, 9 & 10 using your Samsung TV remote.

Live & On Demand TV for free
BrandSamsung
Screen Size77''
Tv FeaturesOLED, 4K TVs
Warranty1 Year Manufacturer
ShippingSame Day From Lahore
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