Samsung 65" The Frame 4K AI Smart QLED TV 2025 (QA65LS03FAUSMM)

Key features at a glance

Design

Designed to look like a slim picture frame

Elegantly minimal and modern, The Frame's design is a work of art in itself that blends beautifully into your home.

A flush fit to the wall

With a slim profile, The Frame can be mounted near flush to the wall to look like a real painting.

Tailor to your space with customizable bezels

Style The Frame to your taste with customizable bezel frames. Find the color that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.

Find the right height for your space

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.³

Art

TV when it's on. Art when it's off.

When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.

World-famous galleries in your living room

Curate your personal art gallery and display it at home. With over 3,000 options from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style.

Access 370+ free artwork annually

Discover new favorite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 30 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it's easier than ever to explore the world of art.

Where your artistic journey begins

Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.

Frame your most-loved moments

You can easily upload and exhibit your own photos or a new family portrait from Google Photos in your home on your TV and Smart Display. Simply send your photos to The Frame via SmartThings for easy display.

You can easily upload and exhibit your own photos or a new family portrait. Simply send your photos on your phone or cloud storage apps like iCloud Photos to The Frame via SmartThings for easy display.

The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and color tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.

With a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to save energy.

Customize The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colors to find the combination that makes your art look more realistic.

Stunning visuals for art and entertainment alike

Watch TV with exceptional QLED picture quality. Using Samsung's sophisticated display technology, The Frame produces a vibrant image with a wide range of colors and high brightness levels, so you can appreciate what's on your screen.

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.

Meet fully authentic color representation, validated by PANTONE. The Frame reproduces the rich and diverse colors you would see in gallery lighting, made to look realistic with the matte texture of the canvas.

Experience the full power of every image with Quantum HDR, which brings out detail and contrast. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery and details that always shine through.

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.

Samsung Vision AI

Samsung Vision AI meets The Frame

Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

This processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is superb performance, whether you're streaming OTT services, playing your favorite video games or watching live sports.

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

Enjoy 7 years of
new TV experiences
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