LG 77G1 4K Smart AI ThinQ OLED Evo TV

AvailabilityIn stock
SKU
F55253
Rs 1,154,999


LIGHT UP YOUR WORLD
SELF-LIT PiXELS HAVE EVOLVED

LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities,
while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV elevated in every way

Screen images simulated

LG OLED evo

Our best OLED ever

LG OLED evo sets a new standard for display. The next-generation OLED panel, combined with the computational power of the Alpha 9 Gen 4 processor, takes your viewing experience to another level. The redesigned panel includes an extra layer and a more emissive material. These optimize the structure and refine the wavelengths to increase the efficiency of light while the Alpha 9 Gen 4 processor uniquely tunes the picture on the new panel to enhance everything you watch. The result is a brighter*, sharper image and the ultimate viewing experience.

*Internally measured with full screen white to be brighter than previous LGE OLEDs

What makes OLED unlike anything else

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs

Screen images simulated.
For illustrative purposes only

SELF-LIT PiXELS. Millions of reasons to love OLED.

OLED is unbeatable when it come to picture quality. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other

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Infinite Contrast

More Distinct Detail, No Matter the Light.

You've never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It's a small detail that makes a big difference to movies, shows, sports and games.

Screen images simulated.
For illustrative purposes only.

Enjoy with Confidence–You're Covered

The LG OLED G1 is built with the highest level of performance and quality. In fact, we're so confident in our product, we’re providing a 5-year limited warranty on the LG OLED evo G1 panel

In the 1st year of the limited warranty, panel, parts and labor costs are covered. In the 2nd year of the limited warranty, only panel is covered; labor will be charged. The 5-year limited panel war

100% Color Fidelity

OLED passes with flying colors.

Global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity This means that the colors you see on the screen closely match the colors of the original image. So everything you watch looks as the creator intended.

Third-party testing conducted by Intertek showed the color fidelity of the display is 100% based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume using an SDR signal. Color difference (Delta-E) value was less than 2 for each of the 125 color patches.
Color fidelity determines whether a display's color accuracy is Delta E ≦ 2 across 125 color samples.
83-inch LG OLED panel will be certified in the first half of 2021

LG OLED TV.
A view found nowhere else

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

OLED Design.
A gallery worth repeat visits.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art

Karim Rashid X LG OLED Gallery Design

Innovation and technology are symbiotic with design,
they're inseparable

quite beautiful… feel less like television, it doesn't have
that kind of intrusion into my living room like a big object

The GX is an attractive set and one of the best OLED TVs
for wall-mounting LG OLED65GX, What Hi-Fi?, 12/2020


The breath-taking gallery design that truly sets the benchmark for wall-mounted TV installation. - HDTVtest

Gallery Design

At one with your wall.

The incredibly slim profile of OLED allows the Gallery Design TV to hang flush* to your wall like a work of art, enhancing your home interior and adding elegance to your space.

Depending on installation environment, there may be a slight gap between the TV and the wall.
The Gallery Stand (FS21GB) is NOT included with the LG OLED G1 and is sold separately. The LG OLED G1 includes a slim wall mount bracket.
Installation into a stud is recommended. Please note that the anchors supplied may not be appropriate for all situations. Read all instructions and consult with a professional, if necessary, prior to starting installation.

OLED Cinema.
The award for best picture goes to…

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.

Disney+ subscription required.

The TV that Hollywood artists love

"The infinite contrast, it just pops off
the frame. It's perfect." – Tim Miller

"It’s exactly as the filmmaker intended you
to see it in your home." – Rob Legato

*Screen images simulated. For illustrative purposes only.
**Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Dolby Vision™ IQ & Dolby Atmos®

Dolby Vision™ IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos ® delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results**.

Christopher Nolan doing an interview in a theatre room discussing OLED FILMMAKER MODE

*FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.

FILMMAKER MODE™

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

OLED Gaming.
It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.

 

A top gaming influencer lost his heart

"Absolutely fantastic! My end-game TV with G-Sync compatibility.“
– Linus Tech Tips (Worldwide Top 10 Youtuber)

CES 2021 Best Innovation Award product in Gaming, LG OLED 48C1



This certified G-Sync compatibility makes LG’s OLEDs a
more attractive proposition. - AVForums



LG’s CX is the best gaming TV of 2020.
- T3 Awards 65CX, 2020

* The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Game Optimizer

Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.

The Latest Gaming Specs

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.

*Screen images simulated.
**For illustrative purposes only.

Partnerships with Game Industry Leaders

We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games everytime you play.

OLED Sport.
TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.

*Not supported on streaming content.
**Screen images simulated.
***For illustrative purposes only.

OLED Motion Pro

Advanced motion handling technology* reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

*Usage may vary by country.

Sports Alert

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores — even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it's all here.

*Speakers sold separately.

Bluetooth Surround Ready

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience – not a wire in sight.

α9 Gen4 AI Processor 4K

Brains that will blow your mind.

At the core of every LG 4K OLED TV is the α9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

*Not applicable to OLED A1.
**Screen images simulated.

Woman on TV discussing AI Picture Pro to optimize TV picture quality

AI Picture Pro

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

Landscape of nature to show AI Sound Pro for the best tv sound

AI Sound Pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

ThinQ AI

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

*Some features require 3rd party subscription or account.

New Home

Entertainment access, now even easier

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

Magic Remote

The redesigned Magic Remote is more like a magic wand. The ergonomic design is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap*, a clever new trick that connects your phone to your TV.

Enhanced by LG Audio

LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes*. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.

*Sound Bar Mode Control is only available with SP11, SP9, SP8, and SP7.
**TV voice control is only available with LG TONE Free earbuds. Models FP8, FN7, FN6, FN5W and FN4.

The latest broadcast TV upgrade is built in

LG OLED TVs are ready for NEXTGEN TV*. Based on the ASTC 3.0 standard, it's the next major upgrade in broadcast TV, including interactive features, video on-demand, consistent loudness and voice boost, 4K HDR video and immersive audio on select programming, and advanced emergency alerts.

*ATSC 3.0 tuner built-in. NEXTGEN TV features will vary by broadcaster and market, and requires digital antenna (sold separately). Only available on OLED G1 and OLED ZX Series. See WatchNextGenTV.com for the latest market-by-market details.

WiSA Ready – Easily enhance your home cinema.1

 

WiSA Ready – Easily enhance your home cinema.

Connecting high-fidelity speakers is easy – and wireless*– with WiSA connectivity. Enjoy high-quality and immersive surround sound. Up to 5.1 Channel support.

*Transmitter dongle required and sold separately. Compatible with Axiim Link, SoundSend and WiSA USB Transmitter (LG Innotek).

More Information
BrandLG
Screen Size77''
Smart TVYes
4KYes
Warranty7 Day Replacement
ShippingSame Day From Lahore