Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.
Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.
Newly developed sensor, evolved image processor
The latest technology achieves stunning processing speed
A new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.
Reducing noise in high-resolution images
Up to 1.5-stop improvement in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.
Take aim with high AF performance
4D FOCUS — AF performance evolves
AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.
4D FOCUS: Stunning wide coverage
693. Remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points to improve focus.
An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
Bluetooth connectivity allows for location data acquisition.
A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).
The Power2000 NP-FZ100 Lithium-Ion Rechargeable Battery replaces Sony's NP-FZ100 battery, and it features a 7.2V of output power with a 2400mAh capacity.
This versatile Compact AC/DC Charger from Watson accepts any Sony NP-FZ100 lithium-ion battery via the included, dedicated battery plate. It runs on 100-240 VAC power, allowing for worldwide use. The charger features a fold-out, 2-prong US plug, and includes a European plug adapter and a 12 VDC car charger, so it's ideal for use both at home and on the road.
The Compact AC/DC model has a USB output that allows you to charge and power MP3 players, phones, digital cameras, and other devices with a USB power input--even while charging your camera battery. As the adapter plates are easily interchangeable, the charger can also be used with other batteries via the required plates.
Store, protect, and transport your compact DSLR or mirrorless camera with an attached lens, flash, related accessories, and up to two extra lenses with the lightweight, black Journey 34 DSLR Shoulder Bag from Ruggard. This handsome bag features a large flap with a quick release buckle, and double-pull zipper closure. The main compartment has four padded, touch-fastening dividers for organizing equipment. A light gray interior lining makes it easier to locate gear in low light. Under the lid is a large, zippered, mesh accessory pocket. Small accessories are easily accommodated in the front exterior zippered pocket. Inside this pocket are two slip-in pockets, two memory card pockets with touch-fastening flaps, and a zippered mesh pocket.
Photographers will appreciate the neoprene water bottle/accessory pocket located on the exterior left side of the bag. On the opposite side is a strap for attaching accessories. Carry the Journey 34 Shoulder Bag by the padded top handle, or wear with the removable, adjustable, padded shoulder strap. The strap has swiveling snap-hooks that attach to metal D-rings on either side of bag. And on the back of the bag is a trolley strap that comes in handy when traveling with rolling luggage. Two strips of plastic feet on the bottom of the bag help protect it against abrasion. This well-made bag is constructed from weather-resistant polyester and ballistic nylon.
Designed for SD devices that can capture Full HD, 3D, and 4K video, as well as raw and burst photography, the 64GB Extreme UHS-I SDXC Memory Card from SanDisk has a capacity of 64GB, is compatible with the UHS-I bus, and features a speed class rating of V30, which guarantees minimum write speeds of 30 MB/s. If your device does not support the V30 standard, this card also supports the U3 standard, which likewise guarantees minimum write speeds of 30 MB/s. Read speeds are supported up to 150 MB/s and write speeds max out at 60 MB/s. A built-in write-protect switch helps to safeguard against the accidental erasure of card data.
While this card has been designed for cameras that are UHS-I / V30 / U3 compatible, it may be used in devices that do not support UHS-I / V30 / U3. However, bear in mind that this card will then default to your device's speed class and bus rating, such as UHS-I and U1, which supports minimum write speeds of 10 MB/s, or Class 10, which also supports minimum write speeds of 10 MB/s.
Keep your optical surfaces clean with the Sensei DOC-CK Deluxe Optics Care and Cleaning Kit. This kit contains a lens cleaning pen, a bulb air blower, a lipstick brush, cleaning fluid, premoistened lens cleaning wipes, a microfiber cloth, and a durable case with pre-cut foam to hold everything in place. This kit can be used to clean a variety of different optics and glass. You can use the air bulb blower and either of the two brushes or the microfiber cleaning cloth to initially remove dust from optics surfaces. For more stubborn blemishes and smudges, use the lens pen, premoistened lens cleaning wipes, or large microfiber cloth.
|Warranty||Check at Delivery|
|Video Resolution||UHD 4K 3840 x 2160|
|Sensor Size||35.6 x 23.8 mm|
|Still Image Resolution||25 Megapixel|
|LCD Screen Type||Tilting (Rear Facing Only)|
|Memory Card Type||SD|
|100% Optical Viewfinder||Yes|