LG 77inch KD-77C1 4K Smart OLED TV

AvailabilityIn stock
SKU
N53906
Rs 1,199,999

Overview

A TV screen showing colorful beams radiating from a shining tree(play the video)

LIGHT UP YOUR WORLD
 with SELF-LIT PiXELS

LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

A scene of the moon, LED on the left side with unclear black and OLED on the right with perfect black(play the video)

Screen images simulated.

SELF-LIT PiXELS.
100 million reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate colour. The result is a viewing experience like no other.

A TV screen showing milky way, blue sky, and explosion of colorful dust with great quality(play the video)

OLED puts LED
in the shade.

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

100% Colour Fidelity

OLED passes with flying colours.

Global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.

A frame capturing the scenery of a magnificent mountain(play the video)

Colour fidelity determines whether a display's colour accuracy is Delta E ≦2 across 125 colour samples.
83-inch LG OLED panel will be certified in the first half of 2021.

100% Colour Volume

A dazzling display of colour.

LG OLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LG TVs. With 100% Colour Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV's full luminance range. This means that colours remain vivid and lifelike with full saturation no matter how bright or dark the display.

A 100% Colour Volume logo certified by Intertek. A comparison graph between 70% Colour Volume and 100% Colour Volume.

*Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
*70% Colour Volume refers to LG's UHD TVs.
*Images simulated to enhance feature understanding.

LG OLED TV.
A view found nowhere else.

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

A man sitting on a couch in a dark room is watching TV displaying a man standing in the middle of a snow mountain. A girl is playing computer game with a large screen TV displaying a soldier coming down from a helicopter. Four people sitting on a couch are watching soccer game in a living room. A woman is looking at a TV hung on the wall displaying an art.

OLED Cinema.
The award for best picture goes to…

LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% colour fidelity, movies are seen how they're meant to be seen.

Home to all your favourites.1

Entertainment

Home to all your favourites.

Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.

Netflix streaming membership required.
Disney+ subscription required. Subject to terms at http://www.disnetplus.com ⓒ 2020 Disney and its related entities.
Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
Apple TV+ requires a subscription.

Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
Supported service may differ by country.

A scene of a woman wearing sunglasses is divided into two for visual comparison. On the image, there are text of SDR on the bottom left and Dolby Vision IQ logo on the bottom right.

Dolby Vision IQ & Dolby Atmos

A transformative TV experience.

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

Screen images simulated.

Christopher Nolan doing an interview in a theatre room

FILMMAKER MODE™

The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

LG’s TV processing technology graph in the middle between input image on the left and vivid output on the right

HDR 10 Pro

Get the full range of enjoyment.

LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

OLED Gaming.
It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.

The NVIDIA G-SYNC logo, the AMD FreeSync logo, and the XBOX SEREIS X logo are arranged horizontally in the black background.

Partnerships with Game Industry Leaders

An unbeatable combo.

LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.

A close up of a player playing a racing game on a TV screen. On the image, there are Dolby Vision logo, HDMI logo, VRR logo, and ALLM logo on the top and 1ms Response Time logo on the bottom right.

The Latest Gaming Specs

Play at the highest standard.

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics to give you a more lifelike experience and a better chance of winning. Additionally, OLED C1 and G1 are now the world's first TVs to support the incredible Dolby Vision® HDR at 4K 120Hz for gaming, enhancing the playing experience to previously unseen levels.

A display is showing a game scene that a man is holding a gun in the middle of a war in first person view. On the scene there is a game dashboard popped up. A game optimizer display is popped up when the game optimizer button is clicked on game dashboard.

Game Setting Controls

Complete and convenient control over game settings.

Game Optimizer provides optimized settings for various game genres including FPS, RPG, and RTS. You can access everything in one place for greater control over picture and sound. And toggle VRR, NVIDIA G-SYNC, and AMD FreeSync™ technologies. The new Game Dashboard is a simplified menu that lets you quickly check or make adjustments to certain game settings on the fly — all during gameplay. While the dashboard is open, you can go back to the optimizer to access more settings or change the color of the gaming style head up display.

Availability of software updates may vary depending on model and region.
The service will be available from the second half of the year.
NVIDIA G-SYNC and AMD FreeSync™ Premium are only supported on Z1, G1, C1, and B1 models.

OLED Sport.
TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. Fast sporting action with smooth motion means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.

A scene of playing soccer is divided into two for visual comparison. On the image, there are text of LCD/LED on the bottom left and LG OLED logo on the bottom right.

OLED Motion

You've never seen movement like this.

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

Screen images simulated.

A man and a woman clinking glasses on a TV screen while sports alerts being notified

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

Usage may vary by country.

A family sitting on a couch watching soccer on TV

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

Speakers sold separately.

OLED Design.
Innovation of unbelievable proportions.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.

A TV showing a tree emitting purple light in a luxurious house setting

Choose Your Style

More sizes, more colours,more wow.

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches. You can also now get it in a Meteor Titan or Vanilla White finish.

LG OLED TV lineup in various sizes from 48 inches to 83 inches and colors in light black and vanilla white

α9 Gen4 AI Processor 4K

Brains that will blow your mind.

At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

This is a video about AI Picture Pro. Click the "Watch the full video" button to play the video.

AI Picture Pro

This is what pro looks like.

Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

AI Picture Pro will not work with any copyright-protected content on OTT services.

This is a video about AI Sound Pro. Click the "Watch the full video" button to play the video.

AI Sound Pro

Sound turned up to pro.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

LG OLED.
We care about
the bigger picture.

LG OLED TVs are safer for you and the environment than LED TVs. Because our TVs use self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognized as eco-friendly with reduced risk of hazardous emissions.

A word ‘OLED’ filled with a nature image sliding in from right(play the video)

Watch in comfort for longer.

If you worry about you and your family's eyes, LG OLED TVs provide a more comfortable way to watch for longer. They've been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.

This is the card describing the "Eye Comfort Display". This is a scene of a boy watching TV in a prone position. Four logos have been placed for "Eye Comfort Display" certification.

*LG OLED TV sets, except LG OLED R, have been certified as low-blue light displays by TUV-Eyesafe®.
*LG OLED TV panels have been certified as flicker-free and discomfort glare free by UL.

Caring is in our nature.

LG OLED TVs are officially kinder to the planet. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.

Comparison of display layer composition of backlit LED TV and self-lit OLED TV(play the video)

LG OLED TV sets and panels have received Eco-Product certifications from SGS.
Only C1 and G1 models are currently certified.
Z1, B1, and C1 models will be certified at a later date.

AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

A TV screen displaying newly designed home screen with personalized contents and channels

New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

Service availability may differ by region or country.
Separate subscriptions required for OTT services.

Core functions of magic remote control shown in pictogram

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.

NFC support may differ by model.

This card describes voice commands. LG AI ThinQ logo, Hey Google logo, and Amazon Alexa logo were placed.

Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.

Google is a trademark of Google LLC.
Google Assistant is not available in certain languages and countries.
Supported menus and apps may vary by country.
Menus displayed may be different upon release.
Voice Command availability may vary by products and countries.

This is a Web AR simulation image of LG OLED TV. Mobile phone images are overlapped on a minimalist space. There is a QR code at the bottom right.

Virtually place
true-to-scale TVs.

INSTALL NOW

LG TV & Audio AR Experience is available for download on the App Store and Google Play.

This is an explanatory image of a simulator that allows you to place all LG TV models in a virtual space.

Specification

DISPLAY

Type
4K OLED
Screen Size
77
Resolution
3840 x 2160
Wide Viewing Angle
Yes
Colour / Wide Colour Gamut
Perfect Colour
Colour display bits / Billion Rich Colours
Yes
Contrast / Perfect Black
Perfect Black
Contrast / Dimming
Pixel Dimming
Contrast / Ultra Luminance
Ultra Luminance Pro
Motion / Refresh Rate
Refresh Rate 120Hz

PLATFORM

Main Processor
α9 Gen4 AI Processor 4K
Operating System (OS)
webOS Smart TV
Number of CPUs
Quad

VIDEO

AI Picture / Pro
AI Picture Pro
Face Enhancing + Body/Object (8K Only)
AI Picture Pro - Face Enhancing
AI Upscaling
AI Upscaling
Auto Genre Selection
Yes (SDR/HDR/Dolby HDR)
Image Enhancing
Image Enhancing on SQM
AI Brightness Control
Yes
HDR
Cinema HDR
Dolby Vision IQ
Yes (4K/2K)
HDR10 Pro
Yes (4K/2K)
HLG
Yes (4K/2K)
FILMMAKER MODE™
Yes
Dynamic Tone Mapping / Pro (+ AI HDR Tone Mapping)
HDR Dynamic Tone Mapping Pro (+ AI HDR Tone Mapping)
4K HFR
Yes (RF: EU only)
2K HFR
Yes (RF: EU only)
Motion Pro
OLED Motion Pro
Upscaler
4K Upscaler
HEVC
4K@120P, 10bit
VP9 (Video Decoder)
4K@60p, 10bit
AV1 (Video Decoder)
4K@60p, 10bit
G-Sync Compatible
Yes
FreeSync Compatible
Yes
HGIG Mode
Yes
Instant Game Response (VRR/ALLM)
Yes/Yes
Picture Mode
9 modes (Vivid, Standard, Eco, Cinema, Football, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

AUDIO

Speaker (Sound Output)
40W (WF: 20W, 10W per Channel)
Channel
2.2 ch
Direction
Front Firing
Simultaneous Audio Output
Yes
DOLBY ATMOS
Yes
AI Sound / Pro
AI Sound Pro
AI Acoustic Tuning
Yes (Differ by region)
Surround mode => 21Y Spec Out
OLED Surround
Clear Voice
Clear Voice Pro
Bluetooth Surround Ready
Yes (Required Bluetooth)
WiSA Speakers
Yes: WiSA 5.1ch
LG Sound Sync
Yes (Required Bluetooth)
Sound Share
Yes
Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
Sound Mode Sync
Yes
Sound Alive
Yes

AI SMART FUNCTION

ThinQ
Yes
Intelligent Voice Recognition
Yes
Speech to Text
Yes
LG Voice Search
Yes
Google Assistant
Yes
Amazon Alexa
Yes
AI UX
Yes
AI Home
Yes
AI Recommendation
Yes
Intelligent Edit
Yes
Home Dashboard
Yes
Apple Homekit
Yes
Google Home Connection
Yes
Amazon Echo Connection
Yes
Mobile Connectivity
Yes
Screen Share
Yes
ThinQ App
Yes
Airplay2
Yes
Next Picks
Yes
Magic Explorer
Yes
Magic Remote Control
Built-In
Quick Access
Yes
Universal Control
Yes
360° VR Play
Yes
Related Content Search
Yes
Audio Guidance (Text To Speech)
Yes
Art Gallery
Yes
Apps
Yes
DIAL
Yes
Web Browser
Yes
Music Player -> Media Player
Yes
LG Channels
Yes
TV On With Mobile
Yes
Wi-Fi TV On
Yes
Bluetooth Low Energy On
Yes (Required Bluetooth)
Network File Browser
Yes
Block access to harmful site
Yes
Live Plus (ACR-based Bilateral Service)
Yes
Hotel Mode
Yes
Sports Alert
Yes
Music Discovery
Yes

BROADCASTING SYSTEM

Digital TV Reception (Terrestrial,Cable,Satellite)
Yes
Terrestrial
DVB-T2/T
Cable
DVB-C
Satellite
DVB-S2
Analog TV Reception
Yes
Data Broadcasting (Country Spec)
Yes
CI + (Common Interface)
CI+1.4
Teletext Page
Yes (2000 page)
Teletext (Top/Flof/List)
Yes (Flof)
[DVB] Subtitle
Yes
AD (Audio Description)
Yes
EPG (8days)
Yes

CONNECTIVITY

HDMI
1 (Rear) / 3 (Side)
Version
HDMI 2.1
Simplink (HDMI CEC)
Yes
eARC / ARC (Audio Return Channel)
eARC (HDMI 2)
USB
2 (Rear) / 1 (Side)
LAN
Yes (Rear)
CI Slot
Yes (Side)
RF In
2 (Rear, RF/Sat)
SPDIF (Optical Digital Audio Out)
Yes (Rear)
Headphone out
Yes (Rear)
Line out
Yes (Rear, headphone out common)
Wifi
Yes (802.11ac)
Bluetooth
Yes (V5.0)

POWER

Power Supply
AC 100~240V 50-60Hz
Standby Power Consumption
Under 0.5W
Energy Saving Mode
Yes
Illuminance Green sensor
Yes

DIMENSIONS - WXHXD(MM)

Size W/O Carton, W/O Stand
1723 x 993 x 55
Size W/O Carton, With Stand
1723 x 1023 x 269
Size W/ Carton, With Stand
1895 x 1130 x 285
Stand (W x D)
1199 x 269
VESA
400 x 400
EAN Code
8806091154521

WEIGHT(KG)

Weight (TV)
26.7
Weight (TV + Stand)
35.9
Weight (W/Carton)
49.3

ACCESSORY

Remote
PM21N
Batteries
Yes (AAA x 2EA)
IR Blaster Cable
Yes
Power Cable
Yes (TV Detached)

ADDITIONAL FEATURE

Auto Calibration
Yes
OSD Language
37 Languages
Time Machine (DVR)
Yes
Digital Recording
Yes
Time Shift
Yes
More Information
BrandLG
Screen Size77''
Smart TVYes
4KYes
Curved TvNo
3DNo
Warranty7 Day Replacement
ShippingSame Day From Lahore
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