Apple iPhone 12 Pro Max 256GB Gold

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A47187

iPhone 12 Pro

It’s a leap year.

5G goes Pro. A14 Bionic rockets past every other Smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.

 

iPhone 12 Pro Design

Less bezel, more screen.

iPhone 12 Pro Max

6.7” Super Retina XDR display

iPhone 12 Pro

6.1” Super Retina XDR display

Compare sizes to iPhone 11 Pro

Kicks glass.

Ceramic Shield, tougher than any smartphone glass

 

Surgical-gradestainless steel.

Blows other phones out of the water.

Industry‑leading IP68 water resistance.

Four finishing touches.

Pacific Blue, Gold, Silver, and Graphite

Superfast wireless

Hello 5G.


5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.

iPhone makes the most of 5G

 

A14 Bionic

The only thing even close was our last chip.

A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.

Up to50% fasterCPU and GPU than any other smartphone chip

11.8 billiontransistors

First5 nmchip in the industry

Up to80%faster Neural Engine

16-coreNeural Engine

Up to70% fastermachine learning accelerators

Generations ahead of any other smartphone chip

 

LiDAR technology

Scans the surface of Mars. And now your living room.

NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.

Technology used for NASA Mars landing

A depth map in nanoseconds

Pro camera system

A new day for Night mode.

Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 percent more light, for greater detail and sharper focus day or night.

Wide camera with ƒ/1.6 aperture captures 27% more light

New 7‑element Wide lens for edge‑to‑edge sharpness

New OIS makes 5000 adjustments per second

LiDAR delivers up to 6x faster autofocus in low light

12 Pro Max. Camerus maximus.

The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.

87% better low‑light photos

5x optical zoom range

Bigger 1.7 μm pixels

New sensor-shift optical image stabilization

Portraits that come out at night.

Night mode portraitson the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.

Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.

Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyzes multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman, and the wall.

Portrait mode, fine-tuned.

Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.

More detail. In the blink of AI.

Smart HDR 3automatically refines highlights, shadows, and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.

Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.

Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.

Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.

Shot on iPhone 12 Pro Max.

2.5x optical zoomon the 65 mm Telephoto camera lets you see all that close-up detail without being right next to your subject.

Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures, and incredible detail throughout the shot — even when you’re shooting in available light.

Colors are remarkably true-to-life in almost any light, like all the translucent reds in her outfit, and the saturated neon hues of the diner behind.

A snapshot of each camera.

Ultra WideWideTelephoto

iPhone 12 Pro

iPhone 12 Pro Max

iPhone 12 Pro

  • 13 mm focal length
  • 120º field of view
  • ƒ/2.4 aperture
  • 5-element lens
  • Lens correction

iPhone 12 Pro Max

  • 13 mm focal length
  • 120º field of view
  • ƒ/2.4 aperture
  • 5-element lens
  • Lens correction

iPhone 12 Pro

iPhone 12 Pro Max

iPhone 12 Pro

  • 26 mm focal length
  • 1.4 µm pixels
  • ƒ/1.6 aperture
  • 100% Focus Pixels
  • 7-element lens
  • OIS

iPhone 12 Pro Max

  • 26 mm focal length
  • 1.7 µm pixels
  • ƒ/1.6 aperture
  • 100% Focus Pixels
  • 7-element lens
  • Sensor-shift OIS

iPhone 12 Pro

iPhone 12 Pro Max

iPhone 12 Pro

  • 52 mm focal length
  • ƒ/2.0 aperture
  • Focus Pixels
  • 6-element lens
  • OIS

iPhone 12 Pro Max

  • 65 mm focal length
  • ƒ/2.2 aperture
  • Focus Pixels
  • 6-element lens
  • OIS

Apple ProRAW. For an absurd amount of creative control.

ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.

Dolby Vision recording

60 times more colors. Infinitely more spectacular.

First camera ever to record in Dolby Vision

iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.

AirPlay

streams your 4K Dolby Vision video to Apple TV and smart TVs.

Now every night is movie night.

The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter.

87% better low-light video with iPhone 12 Pro Max

New ISP with improved noise reduction for more detail

TrueDepth camera

It’s never too late to take another Night mode selfie.

Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3, and Dolby Vision recording are now on the TrueDepth camera, too. So you’ll look your best in any light.

Super Retina XDR display

An infinity pool of pixels.

How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.

Up to1200 nitspeak brightness for HDR photos and movies

 2,000,000:1contrast ratio for true blacks and bright whites

Over 3.4 million pixels in 12 Pro Max, the most ever in an iPhone

MagSafe accessories

Everything just clicks.

Instant attraction.

Each piece magnetically snaps together like magic.

Stack and go.

Snap on a case, a wallet, or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)

Turbo chargeable.

Magnets align themselves perfectly every time for faster wireless charging.

iOS 14

Get right to the good stuff.

iOS 14 is packed with shortcuts that get you just what you want, right when you want it.

App Clips let you use a small part of an app to quickly do things like pay for parking or order takeout.

Widgets have been redesigned to serve up info you want at a glance — right on your Home Screen.

Pinned conversations in Messages put the people you talk to most right at the top of the list.

Privacy

Privacy is built in.

Privacy is built in.

iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. When you use Apple Pay, your card number isn’t shared with merchants. And the list goes on.

We reduced our carbon footprint. By thinking inside the box.

Carbon savings equal to 450,000 fewer cars on the road per year.

Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast‑charging USB‑C to Lightning cable that most people need. That shrinks packaging, and more boxes per shipment means fewer shipments overall. We’re also transitioning our manufacturing partners to renewable energy. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.

Even the little things are a big deal.

Best worldwide coverage

iPhone 12 Pro has up to 20 5G bands and up to 32 LTE bands — more than any other smartphone — for the most extensive coverage around the world.

Twice the starting storage

iPhone 12 Pro starts at 128GB of storage, doubling the space for things like photos and videos.

More shots, less lag

Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.

Spatial audio with Dolby Atmos

Sound moves around you in 3D space, so you feel like you’re inside the action.

Have two numbers

Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.

Recycled rare earth in magnets

iPhone 12 Pro uses 100% recycled rare earth elements in all magnets, including those in our MagSafe accessories.

AR

Use AR to see it from every angle.

Open this page using Safari on your iPhone or iPad.

  • Pacific Blue

  • Gold

  • Graphite

  • Silver

More Information
BrandApple
Operating SystemApple iOS
Screen Size6.7"
Internal Memory256GB
RAM6GB
Main Camera Pixel12.0
Dual SimNo
Water ResistantYes
Expandable MemoryNo
Warranty7 Day Replacement
ShippingSame Day From Lahore
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