Powerful and pocket-sized, the W550 features 14.1 megapixels and a 26mm wide angle lens with 4x optical zoom. In addition Sweep Panorama Mode lets you capture landscapes with one touch and snap a perfect portrait with Smile Shutter technology.

Key Features

• 14.1 effective megapixels CCD sensor Captures very high quality images, allowing detail-packed enlargements

• 4x optical zoom with 26mm wide angle High quality zoom lens by Carl Zeiss to cover wide range of shooting situations, with wide angle for group shots/landscapes

• Sweep Panorama Just press the shutter and sweep the camera: automatically combines a burst of images to create extra-wide panoramic pictures

• Intelligent Auto Mode Camera recognises a wide range of common shooting situations, optimising settings for clear, natural results without fuss

• Movie record Shoot crisp, clear video clips with sound: enjoy on connected TV (requires optional AV cable)

• SteadyShot Electronic image stabilisation ensures clearer handheld images with reduced blur

• 7.5cm/3 inch Clear Photo LCD - Clear Photo LCD screen (230k dot resolution) offers excellent detail, high contrast and wide viewing angle

• High sensitivity ISO 3200 Reduces blur when shooting handheld. Combined with Clear RAW Noise Reduction for high quality, low noise images even at twilight

• Face Detection Automatically adjusts focus, exposure and white balance for clearer portraits: priority selectable for children/adults

• Smile Shutter Automatically fires shutter when subject smiles: with adjustable smile threshold and priority selectable for children/adults

• Easy Shooting mode Fuss-free operation for beginners with large, easy-to-read on-screen instructions

• In-camera retouching Fun in-camera image retouching functions including trim and red-eye correction

• PMB Portable - Built-in transfer software allows quick, easy uploads to image sharing sites when camera is connected to any web-enabled computer

• PMB (Picture Motion Browser) Easy-to-use PC software simplifies browsing, management and sharing of photos and video clips

• Memory card compatibility Cyber-shot can accept a wide range of media cards, including Memory Stick/MS PRO Duo/MS PRO-HG and SD/SDHC/SDXC

• In-Camera Guide Get on-screen tips and information about operating your camera without leafing through paper instruction manuals