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Sony Pakistan

Sony CyberShot DSC-W690

PID 12466

Out of Stock / Obsolete
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No Pouch (+0 RS)  
Pouch (+499 RS)  
Sony CyberShot DSC-W690
  • Sony CyberShot DSC-W690
  • Sony CyberShot DSC-W690
  • Sony CyberShot DSC-W690
  • Sony CyberShot DSC-W690
  • Sony CyberShot DSC-W690
  • Sony CyberShot DSC-W690


Mega Pixel 16.1
Optical Zoom 10x
Digital zoom 40x
HD Movie Yes
LCD Size 3.0 Inch
LCD Touchscreen No
CMOS Sensor No
Built In Memory No
Memory Type SD
Battery Type Rechargeable
Battery Life 220 Images
Slim Less than 1" Yes
Dimension 94.3 X 56.1 X 21.7mm
Weight 142 g


A Slim Camera With
Amazing Zooming Capabilities
Detailed perfection in every shot

W690 Model
Slim Compact
Slim, Compact Body
Stylish and easy to carry around

10x Optical Zoom
10x Optical Zoom
Capture your memories in great detail

16.1 Megapixels
16.1 Megapixels
View your memories in high-resolution

4 Picture Effects
4 Picture Effect modes
Enjoy more creative options for your shots

360 Sweep Panorama
360' Sweep Panorama
Breath-taking 360' panoramas in one shot

Optical Steady Shot
Optical SteadyShot
For blur-free videos always

Slim, Compact Body
Stylish camera, beautiful pictures
At only 21.7mm, Cyber-shot W690 is one stylish camera you'll love to bring along with you wherever you go.

Slim Compact Camera

10x Optical Zoom
Get up close and personal with this slim Cyber-shot
Enjoy exceptional shooting freedom with this new Cyber-shot. Superb 10x optical zoom and a slim body assure you of ultra-sharp photos and movies in nearly any situation from a camera that fits easily in pocket or purse. The 25 - 250 mm focal length1 lets you shoot in tight interiors, photographic majestic landscapes or zoom up close to distant subjects. A great way to capture the moment wherever it occurs.

10x Optimal Zoom

-1 35 mm equivalent
-2 Excluding lens

Technology Inside
Sony's superior optical technologies make possible an extremely small lens unit to fit the camera's compact dimensions. Featuring a new Advanced Aspherical (AA) lens element only 0.3 mm thin at its centre (a truly remarkable engineering feat), the lens unit delivers high performance over the entire 10x zoom range. Whether shooting photos or movies, images will have a rich vibrancy you can almost feel.

10x Optimal Zoom technology

16.1 Megapixels
Vivid and sharp images, at all times
With 16.1 megapixels, you can capture clearer and sharper images that are low in noise and high in picture resolution, even when they are blown up to large sizes or cropped to focus on the subjects you desire.

16.1 Megapixels

4 Picture Effect Modes
Let your creativity flow
Express your imagination freely and turn everyday scenes into dramatic images. With our 4 Picture Effects modes - Toy Camera, Pop Colour, Partial Colour and Soft High-key - you can expand your creative horizons by transforming ordinary photos into magnificent works of art.

360' Sweep Panorama
Capture your surrounding environment in a single shot
To capture breathtaking 360' panoramic shots of your environment, simply sweep your camera horizontally in a circular motion. The photos will be seamlessly stitched together to create one spectacular 360' panoramic image.

360 Sweep Panorama

Optical SteadyShot
For blur-free videos always
Unsteady hands can cause disappointing movie-recording results. Optical SteadyShot (Active Mode) employs a 10x wider camera-shake correction angle than conventional image stabilisers to reduce camera shake, even for footages taken while you are walking. And that means you can shoot smoother, blur-free movie footages when you are on the go.

BIONZ Image Processing Engine
BIONZ Image Processing Engine drastically reduces the picture noise level and achieves high accuracy in auto-focusing, exposure auto-correction and auto white balancing; creating more natural and vibrant images in different shooting environments.

Processing Engine Intelligent Scene Recognition
When you don't know which mode will give you the best shooting results, or when you don't have the time to choose the ideal setting, intelligent scene recognition comes to your rescue. It is simultaneously activated to optimise the settings and give you stunning photos every time.

Recognition Clear Photo LCD Monitor
Compose and show off your images on the Clear Photo LCD monitor, which features a special anti-reflective coating for sharp visibility, even in bright sunlight.