The iTunes Store makes it easy to give songs, albums, playlists, audiobooks, music videos, movies, and TV shows to anyone. Or give iTunes Gift Cards and let them choose for themselves.
Set up an iTunes allowance.
Give your kids a legal way to download their favorite songs with a monthly
allowance. Allowance accounts give your kids a set amount of store credit to
spend on the iTunes Store every month. That way they can access the store
without a credit card, and you can set a limit on how much they spend. Set up an
allowance
Gift music and videos.
Send a song, an album, a TV episode, an entire TV show, or a movie even
give a custom mix of songs to anyone. Buy a gift and iTunes immediately
sends an email to your recipient, who just clicks a link. Your gift starts
downloading to your recipient's iTunes library, ready to play or sync to iPod,
iPhone, iPad, or Apple TV. Want to deliver your gift personally? buy now only
from shophive
Recieve and Scratch
We will deliver you iTunes Gift Card at your door step, Just scratch the number
and enter in iTunes purchasing
To redeem an iTunes Gift Card...

To reveal the 16-digit code, use your fingernail or a coin to scratch off the
coating on the back of the card.
Once you redeem your iTunes Gift Card, the full amount appears next to your account ID name in the upper-right part of the window as a credit. Any time you buy an item, the purchase price (+ tax) will be deducted from the balance.
Send Music, Videos, Audiobooks, and Apps as Gifts
If you want to put more thought into giving an iTunes Store gift than sending iTunes Gift Card, give a specific iTunes Gift. This allows you to personally pick a song (or create a playlist of songs), album, video, audiobook, or app to send to someone.

You can gift any song, album, video, audiobook, or app to anyone with a valid email address.
To send an iTunes Gift:

You can send along a personal message with your gift in the "Give a Gift" page-be sure that you enter a valid email address too.
Disclaimer: In case of complaints email directly to apple support, shophive will not be responsible of any misuse of the card and takes no liability once the card is scratched.