The Retina display on iPad makes everything look crisp and lifelike. Text is razor sharp. Colors are vibrant. Photos and videos are rich with detail. All thanks to its 3.1 million pixels. It's the best mobile display ever.

The new A6X chip inside iPad is up to twice as fast as the previous-generation A5X chip, and it delivers up to twice the graphics performance, without sacrificing battery life. Which means even the most advanced apps are smooth, responsive, and incredibly lifelike.

Apps for iPad aren't like anything else. That's because every app - 275,000 and counting - is designed specifically for iPad. And with apps in just about every category, you can do things like make a commute more entertaining, a presentation more interesting, or a school lesson more inspiring, right from your iPad.

The new iPad with Retina display features advanced Wi‑Fi that's up to twice as fast as any previous-generation iPad. And access to more cellular data networks around the world makes it fast in more ways than one, and in many more places.

Pick up the iPad with Retina display and suddenly, it's clear. You're actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. That's because the fundamental elements of iPad - the display, the processor, the cameras, the wireless connection - all work together to create the best possible experience. And they make iPad capable of so much more than you ever imagined.

The best display ever on a mobile device.
Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on iPad features a 2048-by-1536 resolution, rich color saturation, and an astounding 3.1 million pixels. That's four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can't discern individual ones at a normal viewing distance. When you can't see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

Twice the speed. Twice the graphics performance.
The new A6X chip inside iPad is our most powerful mobile chip yet. It delivers up to twice the CPU and graphics performance of the A5X chip. And it makes iPad feel faster and even more responsive. Apps launch instantly and run smoothly. Graphics‑intensive games are fluid and lifelike on the gorgeous Retina display. And with improved image signal processing built into the A6X chip, the photos and videos you take with the 5‑megapixel iSight camera look sharper and even more Retina worthy.

10-hour battery life.
iPad features a 3.1-million-pixel Retina display and an advanced processor and graphics. How much of an effect does that have on battery life? Almost none. You still get up to 10 hours of power to read, watch, play, write, and create whatever you want, all you want.

Built-in apps.
Right out of the box, iPad takes the things you do every day and makes them extraordinary. Map out your next adventure. Then shoot it in 1080p HD. Ask Siri to help you find the best pizza in town. Watch a webcast or a movie. Read a best seller or a magazine. Check email. Send messages. Or stay in touch face-to-face over FaceTime. You'll be amazed at how much is built right in.

Over 275,000 apps from the App Store.
The App Store is home to more than 275,000 iPad apps and counting.3 But quantity is only part of the story. These are beautiful, immersive, made-just-for-iPad apps. And they change the way you do everything. You can make a spreadsheet for work, make a Hollywood-style trailer for fun, plan a lesson, plan a trip, or simply plan a meal - all on a single device.

Wave hello with the new FaceTime HD camera.
FaceTime on iPad puts you face-to-face - even when you're miles apart. You can make a video call over Wi‑Fi or cellular,4 so if you're out and about, your friends and family are never out of the loop. And now with the new FaceTime HD camera, everyone can get an even better view of you and what's around you. You can also use it for taking self-portraits or recording 720p HD video.

Record HD video in full 1080p.
Sometimes life takes you by surprise. You're reading on your iPad while waiting for the train when you spy a talented performer on the platform. Or you're browsing the web on the couch when your dog trots by wearing your daughter's tutu. The iSight camera on iPad lets you capture all these unpredictable, beautiful, and hilarious moments. In 1080p HD, no less. And with automatic video stabilization, your recording is free of bumps and shakes. Which is a big advantage when you're laughing uncontrollably.

Shoot 5‑megapixel still images.
The 5‑megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. When you shoot photos, the big, beautiful Retina display becomes a big, beautiful viewfinder - giving you plenty of room to compose your shot. Autofocus, tap to focus, and tap to set exposure functions mean every photo you take instantly becomes frameworthy. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there's more room for more grins. So everyone look at iPad and say "Cheese."

Advanced Wi‑Fi technology. Built in.
The new Wi‑Fi capabilities built into iPad keep you connected faster than ever - up to twice as fast as any previous-generation iPad. With dual-band (2.4GHz and 5GHz) 802.11n Wi‑Fi and support for channel bonding, download speeds can reach up to 150 Mbps.5 Translation: Many of the things you do every day may start to feel a whole lot faster.

Next-generation cellular connectivity - up to LTE.
If you want to connect to the Internet even when you don't have access to Wi‑Fi, choose iPad with Wi‑Fi + Cellular. It now supports even more ultrafast cellular networks around the world - including LTE wireless networks6 and other advanced networks such as HSPA, HSPA+, and DC-HSDPA. So you can download content, stream video, and browse the web at amazing speeds - without a contract or long-term commitment.

Just ask Siri.
Siri is the intelligent assistant that helps you get things done, just by asking. Talk to Siri as you would to a person: Ask "Do I need an umbrella?" or "Did the Giants win last night?" or "What time is the barbecue on Sunday?" Siri not only understands what you say, it knows what you mean. It figures out the right apps to use to find the right answer. Then, just like a personal assistant, Siri provides you with the information you need.

The world's most advanced mobile operating system.
At the core of every iPad, iPhone, or iPod touch is iOS. It includes all the built-in apps you use every day and all the intuitive technology - like Multi‑Touch and Siri - that makes iPad so advanced. With every free iOS update comes even more capability for your devices. You'll find the latest version, iOS 6, already installed on iPad. So right out of the box, you get more than 200 new features to make the things you do every day even better.

Your content. On all your devices.
iCloud is built right into iPad. Just turn it on and you'll have instant access to all the things you need, whether you're on your iPad, iPhone, iPod touch, Mac, or PC.8 New features in iOS 6 let you do even more with iCloud. Share the photos you want with the people you choose using Shared Photo Streams. Locate, lock, and recover your misplaced iPad easier than ever. Browse a web page on one device and pick up where you left off on another device using iCloud Tabs. And that's just for starters.

A new way to get connected.
Part of every new iPad is the all-new Lightning connector. It's 80 percent smaller than the 30‑pin connector. And it features an all-digital, eight-signal design that's significantly more durable. Another brilliant feature of Lightning: It's reversible. Which means there's no wrong way to plug in the cable.

Lightning to 30‑pin Adapter.
If you have an iPad accessory that depends on the 30‑pin connector, you can still connect it to your new iPad. Simply use a Lightning to 30‑pin Adapter (sold separately).

Stream via AirPlay.
All the great stuff on your iPad - your music, photos, and videos - can stream wirelessly to your HDTV and speakers via Apple TV9 or to AirPlay-enabled speakers over a Wi‑Fi network. With just a tap on the AirPlay icon, you can rock the house with your favorite album, have a movie night, or show off some photos. And go big.

Print via AirPrint.
Print right from your iPad over Wi‑Fi with AirPrint. There's no software to download, no drivers to install, and no cables to connect. Print from Mail, Photos, Safari, and iBooks. Or any of the iWork apps - Pages, Keynote, and Numbers. With just a few taps, you can send whatever's onscreen to an AirPrint‑enabled printer.

The most important feature on any iPad is the screen. So for the iPad with Retina display, we wanted to build not just the best iPad display, but the best display on any mobile device. To create a display with over 3 million pixels was an engineering feat in its own right. But we went even further. We designed a camera that could take images as brilliant as the display itself. And we enclosed iPad in a unibody so thin and light, you can take all those pixels with you wherever you go. And they travel beautifully.

In order to create a display with a 2048-by-1536-pixel resolution, we had to design it in a completely new way. Every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane - separating them from the signals. It's technology that's breakthrough. Just like iPad itself.

Megapixels matter. But the quality of a photo is determined by other things, too - like the camera's optics, image signal processor, and software. The iSight camera uses advanced optics to give you the best picture possible. With an f/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper and brighter overall image. And the hybrid infrared filter - typically reserved for expensive SLR cameras - keeps out harmful IR light for more accurate, uniform colors.

Advancements that go layers deep.
The five-element camera lens built into iPad captures light efficiently to produce a sharper and brighter overall image.

Even with so much power built into iPad, it's incredibly thin and light. From the A6X chip to the Retina display, we had to engineer each component to maximize performance while minimizing size and weight. So at just 0.37 inch thin and less than 1.5 pounds, iPad isn't just capable, it's portable, too.

iPad is sleek, beautiful, and engineered to handle life on the go - thanks in large part to the aluminum unibody. By consolidating many parts into one, everything becomes less complex and far more precise. The result is an iPad that's thin, light, and durable enough for the ins and outs of everyday life.

Lightning connector
Not only is the Lightning connector 80 percent smaller than the 30‑pin connector, it was designed to be reversible and significantly more durable.

How a product looks and performs matters, but so does its impact on the environment. That's why nearly every Apple product is made from highly recyclable materials like aluminum, and why we refuse to use harmful toxins in our components.

Every iPad is free of brominated flame retardants (BFRs) and polyvinyl chloride (PVC). In fact, Apple has one of the strictest BFR-free and PVC-free standards in the industry. And we expect the same from our suppliers. We go so far as to disassemble our products into individual components and materials in our Cupertino lab. Then we test them using many methods, including X-ray fluorescence spectroscopy and ion chromatography. We do this to ensure that every product we release meets our environmental standards.

iPad can be whatever you want it to be. It's your web browser. It's your inbox. It's your favorite novel. It's a way to chat face-to-face with your best friend across the country without ever leaving home. It's all the typical - and not so typical - things you do made smarter, more intuitive, and way more fun.

The web is even more captivating on iPad thanks to the Retina display. Text is sharp and crisp. Colors are vibrant and true to life. And browsing is fast and responsive.

Browse faster.
Speedy Wi‑Fi or fast cellular data connections and a powerful A6X chip mean web pages load in a blink. Tap, pinch, or scroll, and you'll notice the incredible response.

Read articles without distractions.
Just tap the Reader icon and clutter instantly disappears. All you see is the article. Not enough time to read it? Add the article's link to your Reading List and finish it later. No Internet connection? Safari saves web pages - not just links - in your Reading List, so you can catch up even when you're offline.

Share the sites.
If you're on a web page you find interesting and want to share it, you can. Easily. One tap opens a menu that lets you email a link to the page, tweet about it, or post it on Facebook.

Safari and iCloud.
iCloud keeps your Reading List, bookmarks, and tabs up to date across all your devices automatically. So you can pick up on one device where you left off on another.

Whether you're shooting, viewing, or managing photos, they look great on iPad. The high-resolution Retina display makes your photos look so good, you'll be compelled to show them off.

Edit photos.
If you want to do a quick touch-up, remove red-eye, or crop a photo, tap Edit. To make your pictures look their absolute best, try iPhoto for iPad.

Make a slideshow.
Take your favorite shots and your favorite music and make a slideshow that's way beyond typical. Then show off your slideshow on your iPad or on your HDTV using AirPlay.

View photos by location.
Looking for the photos you took in Spain? The Places feature can help. Pins appear on a map to show you all the places you've taken photos. Tap a pin and the images taken in that location fill your iPad screen.

Share with Photo Stream.
Share just the photos you want, with just the people you choose. With Shared Photo Streams and iCloud, it's never been easier. Select a photo, tap the Share button, choose who you want to share your photos with, and they're on their way. Friends can like photos and leave comments for everyone to see.

You can tell them how you're doing. Or you can show them. FaceTime lets you have it both ways - and in more places, over Wi‑Fi or cellular networks.

Tap FaceTime to make a video call.
FaceTime closes the distance between you and the people you care about - from miles to inches. To make a video call, tap FaceTime. Then select a name, wait for the person to accept the call, and smile big. FaceTime works over Wi‑Fi or cellular networks, so you can wave hello from practically anywhere.

Switch between cameras during a call.
On the front of iPad is a FaceTime HD camera. On the back is an iSight camera. You can switch between them anytime during a call. So one minute your friends see you, and the next they see what you see.

Start with your Apple ID.
All you need to start making FaceTime video calls is a free Apple ID. If you've purchased anything from the iTunes Store or the App Store, you already have one. If you need an Apple ID, you can create one at My Apple ID.